Mitch Joel | President, Mirum
When Google wants to explain innovation and marketing to the top brands in the world, they bring in Mitch Joel. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch Joel is President of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada’s Top 40 Under 40. Joel is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, The Globe & Mail and many other media outlets. He is a columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity.
Beverly Jackson | VP, Social Media Marketing and Content Strategy, MGM Resorts International
Beverly is the VP, Social Media Marketing and Content Strategy for MGM Resorts International. MGM Resorts International is one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Aria, Bellagio, MGM Grand, Mandalay Bay and The Mirage. In this role she champions the Company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling content. Beverly has a passion for mobile innovation working for some of the world’s most iconic brands. Prior to her work at MGM, Beverly served as the Head of Social Marketing for Yahoo and created the award winning social media program for the GRAMMY Awards. Beverly holds a Master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC.
Matthew Sharp | Associate Director, Consumer Analytics & Research, AOL
Matthew leads cross-category campaign effectiveness and primary research initiatives, uncovering consumer and marketplace insights to help AOL’s clients develop more effective digital marketing strategies. In 2015, Mr. Sharp was recognized by the ARF for his work on a top-11 paper for the annual ARF Re:Think event. In the past year, he has also presented path-to-purchase insights at two Innovation Enterprise events in Chicago, and was interviewed by The Financial Brand for research he led which explored why consumers switch banks. Matthew holds a degree in Psychology from Whitworth University in Spokane, WA.
Rose Cameron | Director of Innovation, Penn State University
Rose Cameron is a global brand strategist & innovator. She’s currently the Director of Innovation at Penn State University (Outreach and Online Education). Over the past 25+ years, Rose has remained at the forefront of technology. Her first client was Microsoft, followed by IBM, several tech start-ups, .biz, AT&T, Citibank, Coca-Cola, Sprint and Nintendo. Rose has also been a lead strategist at Omnicom (Chiat/Day, Hornall Anderson, RAPP), WPP (Ogilvy, Y&R), IPG (Mullen), Publicis (Leo Burnett) and Havas (EURO RSCG) where she focused on brand reinvigoration and global strategies.
Purna Virji | Senior Bing Ads Client Development and Training Specialist, Microsoft
Purna Virji is Senior Bing Ads Client Dev. & Training Specialist at Microsoft. For well over a decade Purna has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her regularly write for industry publications and speak at conferences across the globe such as SMX Advanced and MozCon.
Leo Sei | Product Manager, AdWords Team, Google
Leo is a product manager on the AdWords team. In this role, he focuses on AdWords power users tools like bulk changes (from automated rules to AdWords Scripts), Upgraded URLs and business data management. Leo has a Msc in computer science from Imperial College in London and a Master in network security from Telecom ParisTech.
Chris Sanders | Industry Manager, Global Marketing Solutions, Facebook
Chris Sanders brings nearly two decades of digital and technology, sales and marketing experience from companies he served including Facebook, AOL, About.com, Philips, SONY, SpinMedia, Talenthouse and most recently, prior to Facebook, programmatic TV buying shop, Simulmedia. He currently manages a portfolio of Tech/Telco accounts for Facebook generating over $100M in annual sales. Well-known as a expert in the highly competitive and nuanced field of experiential and branded digital advertising, Chris has delivered many ground-breaking programs for brands like Bing, T-Mobile, KIA, Toyota, Universal Pictures and Sonos.
Anne Gherini | Head of Marketing & Communications, StumbleUpon
Anne leads the marketing team at StumbleUpon focused on both performance and branding. Prior to joining the StumbleUpon team, Anne worked with both large entertainment brands, such as Sony and Paramount, as well as leading the marketing for several early stage mobile and social startups. Her focus has been building strategies that involve working closely with product on data driven marketing tactics while coupling with both public relations and brand campaigns. Anne graduated from University of California, San Diego.
Rebecca Welles | Director of Worldwide Brand & Design at Lenovo
With her avant-garde approach to event design, retail environments, packaging and signage, Rebecca drives the visual identity of the world’s #1 PC company, reaching consumers on a global scale in venues like CES and MWC. Rebecca spearheads the creation and execution of this identity by guiding internal teams, agencies, clients and business partners.
Sean Kainec | Director of SEO, Comcast
Sean Kainec is a career digital and technology focused marketer who was recently tapped to lead Comcast’s surging SEO practice. He currently manages the strategic vision, implementation and measurement tasked to grow SEO into one of Comcast’s largest channels. Sean also partners with Comcast’s other entities to ensure a unified vision of SEO is spread throughout the greater organization. Sean joined Comcast in May 2016 after leading The Home Depot’s SEO team for 3.5 years. Sean graduated from James Madison University with a Bachelors of Business Administration, along with a concentration in Technology, Innovation and Entrepreneurship.
Tom Miller | Portfolio Marketing Manager, IBM Marketing Solutions
Tom has over a decade of experience working with some of the world’s most innovative marketing organizations. As Portfolio Marketing Manager for IBM Marketing Solutions he is responsible for defining marketing, messaging and route-to-market strategies that set the standard for the client & partner experience. Prior to joining the IBM Marketing team, he managed IBM’s Client Success team, supporting key customer relationships across the IBM Marketing Solutions and Analytics portfolios.
Laura Wilson | Director of Digital Engagement & Social Media, Georgetown University
Laura Wilson is the Director of Digital Engagement & Social Media at Georgetown University, one of the world’s leading academic and research institutions located in Washington, DC. She has a track record for creating or improving successful social media programs for global brands such as Hilton Hotels & Resorts, ICF International and Cvent. At Georgetown Laura sets the university’s social media strategy including leading an award-winning first-person video documentary series “Georgetown Stories” which shares the lives of 11 undergraduate students. Laura also volunteers her time consulting on social media strategy for several non-profits in the DC area.
Mia Vallo | Sr. Director, Marketing Analytics and Optimization, National Geographic Society
Mia Vallo oversees digital marketing analytics and optimization programs at National Geographic to grow digital audience and increase digital engagement using data and strategic insights. In the past 14 years, Mia has held multiple marketing positions at companies such as Network Solutions (now Web.com), AOL, and Sabre Hospitality, responsible for managing multi-million dollar budgets and global brands. She specializes in digital marketing, where she uses insights from analytics, market research, and social media to develop strategic plans and digital marketing campaigns.
Seiya Vogt | Director of Demand Generation, Bitly
Seiya is currently the Director of Demand Generation at Bitly where he oversees the entire marketing funnel. An internationally minded marketer, Seiya has experience working in the startup scene of Tokyo, San Francisco, and his native New York. Through working at companies like Gengo, General Assembly, and now, Bitly, Seiya has become an expert in acquisition, analytics, and inbound marketing.
Jim Boykin | Founder and CEO, Internet Marketing Ninjas
Jim Boykin is the Founder and CEO of Internet Marketing Ninjas (Since 1999). Boykin is also the owner of several major internet marketing and programming communities such as: WebmasterWorld.com, Cre8asiteForums.com, SEOChat.com, and many others. Boykin is an “Old School” SEO, (Focusing on Google signals), whom also runs a company which provides many “new school” services along with services geared to getting more exposure in Google. Boykin has also been a regular industry conference speaker since 2005. Boykin is a true entrepreneur and leading the company forward while staying actively involved the conception and execution of all projects.
Michael Brito | Head of U.S. Digital Marketing, LEWIS Pulse
As the Head of US Digital Marketing at LEWIS Pulse, Michael Brito is responsible for helping clients reach their target audience with precision – the right content, at the right time, in the right channel and to the right audience. Previously, he was the Head of Social Marketing at W2O Group, and Senior Vice President of Social Strategy at Edelman Digital where he consulted for Fortune 500 companies implementing integrated content and digital marketing programs, globally. Michael has a Bachelor of Arts in Business degree from Saint Mary’s College and a Master of Science, Integrated Marketing Communications degree from Golden Gate University.
Jen Rhee | Email Marketing Manager, Pinterest
Jen leads the email marketing strategy at Pinterest, where she is tasked with figuring out how email can help Pinners find more interesting, relevant, and useful ideas. She has over 7 years of experience in the marketing world, spanning across a variety of companies including Johnson & Johnson and Udemy.
Scott Byrer | Senior Manager Social Media, adidas
Scott Byrer is the senior manager of social media for digital sports at adidas in New York City. He’s responsible for developing and implementing social media strategy for cutting edge fitness trackers and app experiences. Prior to this, he led paid, earned and owned marketing efforts for a premium headphone startup and held various digital marketing roles at large, global brands, including Vans and Lucky Brand Jeans.
Jordan Koene | Chief Evangelist, Searchmetrics
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data. Previously, Jordan was the Head of SEO and Content Development at eBay. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay’s content, Jordan produced numerous well-covered viral stories using eBay data. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Justin Rondeau | Director of Optimization, DigitalMarketer
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts there. Rondeau has spent his career working on optimization campaigns and has trained optimization teams at Fortune 500 companies. He’s run hundreds of tests for both B2B and eCommerce brands and has analyzed 3,000+ tests across virtually every industry. I’ve attached a headshot. If this doesn’t work I can get a higher resolution one from my designer.
Nick Hoppe | VP Strategic Marketing, Movement Strategy
As VP of Strategic Marketing at Movement Strategy Nick is responsible for highlighting opportunities for the agency to successfully collaborate with brands. Whether it’s through social listening, influencer activations, leveraging our content studio or any number of strengths our agency provides, Nick assesses the current landscape of social to find the right strategic partnership opportunities to help his clients best achieve their digital marketing initiatives.
Lauren Saks | Director of Programming, Executive Producer, PBS Digital
Lauren Saks is the co-founder and development executive of PBS Digital Studios, home of award winning PBS Remixes, Webby award winning PBS Idea Channel and other highly performing YouTube shows such as It’s Okay to be Smart, Game/Show and more. Lauren leads a team that focuses on producing high quality, fan based, shareable video experiences.
Matthew Capala | Founder & Managing Director, Alphametic, Author
Matthew Capala is the Founder and Managing Director at Alphametic, a boutique SEO agency, Internet entrepreneur, speaker, publisher of Search Decoder, Adj Professor at NYU, and author of award-winning international bestseller “SEO Like I’m 5.” He writes on the The Next Web, Entrepreneur and Medium. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. At Alphametic, Matthew helps businesses increase their online visibility through data-driven solutions that yield higher ROI. With SEO and analytics at the core, he’s built an industry-leading international consultancy and training practice. The client list includes L’Oreal, Novartis, Quest Diagnostics, Shopkeep, Makeup.com, and Hoval. He’s been invited to deliver his signature SEO workshops to some of the world’s largest brands in destinations ranging from a luxury retreat in Trinidad to a corporate summit in the Swiss Alps. Matthew enjoys surfing, reading historical fiction, and travel.
Michael Barber | Founder, barber&hewitt
Michael Barber is the founder of barber&hewitt, a consultancy dedicated to helping brands blend creative and data to tell better stories, execute exceptional strategy, and develop better teams and products, all the while leaving a legacy the organization’s namesake would be proud of. For over a decade, his teams have consulted with a broad range of clients including Kroger, Kraft Foods, Right Guard, Purex, UBISOFT, Fremantle Media, Swingline, and Henkel. This work has been awarded numerous industry accolades, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a company, a 160x return on ad spend, and 10 million earned media impressions within the first month of a new product launch. When he isn’t tinkering at barber&hewitt, you’ll find him teaching at various universities and honing his unhealthy obsessions with donuts, planes, the Arizona Wildcats, and his two Westies.
Rebekah Cancino | Partner & Content Strategy / UX Lead, ONWARD
Rebekah believes that together we can achieve much more than any department could on their own. That’s why she has spent the last decade helping people figure out cross-discipline collaboration to solve some of their toughest content problems. Her consultancy, ONWARD, works with large organizations to bridge the gap between UX, content, and SEO. Before that, she led the content strategy team at one of the largest agencies in Arizona where we used a holistic approach to tackle complex projects for clients like Aetna, PetSmart, and United Way.
Chris Corak | Partner and SEO Strategy Lead, Onward
Since 2001, Chris has been obsessed with the art and science of SEO. Before venturing out on his own to co-found his consultancy, Onward, Chris lead the search optimization team at one of the largest agencies in Arizona. He’s helped Fortune 500 clients—like Olive Garden, Avnet, and Aetna—achieve amazing results with a holistic approach that blended UX, SEO, and technical content strategy. Chris believes in the magic of cross-discipline teams, and knows that together we can achieve much more than any department could on their own. At Onward, his new mission is to help large organizations bridge the gap between UX, content, and SEO.
Antonio Casanova | VP of Search, Starcom MediaVest Group
Antonio Casanova heads up the Search Engine Optimization practice at Starcom. He has leveraged his deep understanding of search engine marketing, user experience, data analytics, and technology to help a diverse array of Fortune 500 companies improve their online performance. His experience developing SEO offerings at top design and media agencies gives him a unique perspective on the integration of UX, content, media, and SEO. Antonio has extensive experience architecting and implementing content optimization and link building SEO programs. He has also helped clients build custom data analysis frameworks that clearly articulate online performance and provide insights used to refine our clients’ strategies. In his free time, he runs a successful Meetup group on the topic of search marketing with over 400 members.
Martin Weinberg | Director of Marketing, SEMrush
Martin Weinberg is a digital marketing strategist who has enabled both B2B and B2C organizations to be more effective in reaching their audience and inspiring action. Martin has helped turn business objectives into actionable tactics for Comcast, Ricoh, Campbell’s, University of Pennsylvania, Reed Business Information, as well as many SMBs. He created the largest B2B email marketing program at Cahners for over 130 publications, and has shared ideas and insights about social media, digital strategy and online advertising at marketing conferences, universities, and corporate events. At SEMrush, Martin leads a marketing team that’s driven to help current and future customers optimize results through their suite of advanced competitive intelligence tools.
Michael King | Founder & Digital Marketing Consultant, iPullRank
One of the hardest working, and most unapologetically bold, technical marketer’s in the game, Mike King is single-handedly changing the job description of marketers today as a groundbreaking force in the Digital Marketing world. An artist and a technologist, all rolled into one, King recently founded boutique digital marketing agency, iPullRank in order to allow his creative approach free reign. Self-taught, self-possessed, and famously self-assured, Mike’s potent levels of moxie drives the increasingly multifaceted modes he can operate in to deliver on a cross-discipline strategy.
Janet Driscoll Miller | President & CEO, Marketing Mojo
Janet Driscoll Miller is the President and CEO of digital marketing firm Marketing Mojo. She has over twenty years of marketing experience and over 15 years of experience specializing in search engine marketing. Janet has spoken at search engine and marketing conferences including MarketingProfs B2B, SMX Advanced, Search Engine Strategies and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land’s All Things SEO column. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia, James Madison University and Penn State and was recently a speaker at TEDx Charlottesville.
Lance Bachmann | Founder and President, 1SEO.com
Lance Bachmann is the Founder and President of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann and his team of over 60 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.
Samantha Maltais | Principal Strategist, SilverTech, Inc.
Samantha Maltais is the Principal Strategist at SilverTech, a leading digital experience company. In this unique role, she oversees the marketing strategy and content direction of the firm while working with clients like the New Hampshire Department of Travel and Tourism, Drexel University, and Ipswitch, Inc., to drive measurable results online. Samantha has a keen understanding of how to create valuable digital experiences in a variety of industries through a unique combination of SEO, UX, and content marketing. Her expertise extends to the technical tools and strategies required of successful digital performances.
Quinn Whissen | Director of Marketing, Vertical Measures
Quinn Whissen is the Director of Marketing at Vertical Measures, a content marketing agency based in Phoenix, Arizona. Quinn leads internal cross-platform content marketing efforts, working with individuals from every department to produce useful content for VM’s audience. She has keen insights into both the high-level strategy work and day-to-day implementation that goes into creating content marketing that drives results. She adheres to the belief that content marketing is not a campaign, it’s a culture and that it can truly transform a business if done right. Quinn is a workshop leader and speaks regularly on topics of unconventional marketing, the importance of content, design, social engagement, and more.
Michael Salamon | Director of Experience & Principal, Lousy
Michael Salamon is an industry recognized thought leader in User Experience and Design. With more than 20 years experience, Michael’s work spans print, application, web, mobile, motion, illustration and animation. With an extensive history in the printing industry, Michael made the move to the web early via engagements with military contractors and helped define interaction methods still used today. Michael is currently the Director of Experience and Principal at Lousy.
Mike Albanese | Comedian, Writer & Producer
Born in Philadelphia and raised in the south means nothing in the long run. Mike Albanese finds his humor from his everyday life experiences mixed with his internal struggle with paranoia, inability to say no to a roulette table and the longing for that perfect girl who he will inevitably blow it with. Using comedy to cope and food to find more reasons to hate himself, Mike’s comedy might make you realize that maybe you aren’t so strange after all.
Amy Lavin | Director of the Digital Innovation in Marketing Program, Temple University
Amy A. Lavin first joined the Fox School in 2012, as an adjunct professor of Management Information Systems. In 2015, she joined the school as Director of the Digital Innovation in Marketing Program and assistant professor of practice. Prior to joining the Fox School, she served as a technical training manager for Temple University, coordinating the implementation of Salesforce.com, as well as managed and delivered the training program for the Concur Expense Management System. Additionally, Amy has worked as a technical team manager and senior functional consultant with SunGard Higher Education, and as a software licensing manager at Temple.
Tiffany Starnes | VP of Innovation, FSC Interactive
As Vice President of Innovation at FSC Interactive, Tiffany Starnes forecasts online marketing trends and builds the systems, process and protocols to integrate innovative new solutions into the agency. After starting the regions first social media department in 2009, she has worked closely with the leadership team and staff to expand FSC’s offerings to provide a complete portfolio of online marketing services, including Search Engine Optimization, Paid Search, E-mail Marketing, Content Marketing…if it’s online she will find a way to build a strategy to best meet her clients’ needs with a keen focus on actionable goals and results.
Brendan Walsh | Co-Founder & Principal, Mole Street
Brendan Walsh’s passion lies in where the digital meets the live experience. For over a decade he’s managed strategic marketing initiatives on the client and agency side. As principal and co-founder of Mole Street, Brendan has directed experiential campaigns for lifestyle brands such as UGG to non-profits like The Barnes Foundation. A Temple University alumni, Brendan is passionate about building brands and helping the City of Philadelphia move forward.
Jon-Mikel Bailey | Principal, Wood Street
Jon-Mikel Bailey worked in sales, marketing, and business development for technology and marketing firms before co-founding Wood Street in 2002. He gives seminars on digital marketing, social media, branding, design, and development to chambers of commerce, trade associations, and colleges.
Ben LeDonni | Founder & CEO, Creative Multimedia Solutions
Ben is the founder of CreativeMMS, an innovative digital agency that attracts and converts web searchers into leads and sales using digital marketing and UX. Ben and his team’s knowledge of the online space, tools available to businesses and cutting edge trends enables them to provide tremendous value to clients.
Leigh Silver | Director of Audience Development, Odyssey Online
Leigh Silver is the Director of Audience Development at Odyssey, a social media platform for Millennials with 14,000 content creators and 30 million monthly visitors. Previously, she worked for The Huffington Post and Complex Media, where she managed all Pop Culture content. Currently, her role includes distribution strategy, building strategic partnerships, as well as managing Odyssey’s social media, SEO, and analytics initiatives. She embraces new technologies and is excited about the rapidly evolving digital media space.
Mike Monteiro | Co-founder and Chief Data Science & Innovation Office, Wylei
Mike Monteiro is co-founder and Chief Data Science & Innovation Office at Wylei, a leader in the marketing automation and real-time machine learning space. Wylei’s cloud-based Predictive Content™ solution automates the A/B testing process with predictive analytics, automatically delivering the best message to each individual, in each context, in the instant before it’s viewed. Wylei has offices in Pennsylvania, New Jersey, and New York is a trusted partner of leading national brands such as Marriott, Dell, Adidas, and Time, Inc.